MICHI is an edgy, fashion-forward, utilitarian active lifestyle brand. MICHI represents enduring sophistication, alluring femininity, exceptional quality and impeccable fit.
MICHI is inspired by the seductive, sleek and fantastical super heroine costume mixed with sensual boudoir chic overtones, but is transformed to cater to a modern active lifestyle. Luxurious and cutting edge fabrics with innovative high performance finishes.
MICHI makes you feel sexy yet sophisticated, powerful yet feminine, comfortable yet polished.