FITUP Philosophy

When the strong and passionate minds of two fitness, health and fashion savvy women join forces, the result is an online destination that delivers high quality and stylish active wear for all.

FITUP was born from our desire to offer both men & women functional fitness, leisure and activewear, whilst appreciating that people want to remain stylish during their workout. Created to appeal to men and women whose easy-going style still requires an element of subtle luxury. Sports-luxe is the basis of our store concept.

FITUP is your one stop destination for workout and leisure wear, showcasing premium on-trend pieces from both Australian brands and International labels not readily available in Australia. Each piece is meticulously selected by us, ensuring there is that perfect piece available for all elements of your fitness journey.

At FITUP we offer you a seamless shopping experience. One of quality, style, intimate customer service and fast shipping, wherever you are in Australia, and around the World.

Visit Us In Store

Our new boutique is now open at 78 George Street, Launceston – come and shop in store, open Monday to Saturday or choose free local pick up if shopping online and collect in store!